Resume

James Madison University

BBA in Marketing & Management

Expected May 2027 / Harrisonburg, VA

Digital Marketing · Innovation & Entrepreneurship

Cumulative GPA: 3.44 · Marketing GPA: 3.93

• Inducted into Mu Kappa Tau, national marketing honor society — October 2026
• Dean’s List — Spring 2024 and Spring 2026
• Member of Delta Mu Sigma, JMU’s digital marketing honor society
• College Board National Hispanic Recognition Program Award — Fall 2022

James Madison University / Harrisonburg, VA

• Review new and updated pages across a 35,000+ page public university site for brand and UX consistency.
• Edit web content to meet WCAG 2.1 AA accessibility standards and improve usability.
• Complete daily webpage health reports and support data entry for the web team.

DealerWorld / Lehighton, PA

• Tracked weekly budget and pacing data across dealership accounts to catch reallocation opportunities early.
• Managed Google Business Profile content and rebuilt Google Ads assets across 100+ dealership clients.
• Ran technical SEO and grammar audits on client sites and used AI to scale blog and social content.

Dealer eProcess / Lisle, IL

• Joined client calls and strategy sessions, contributing to roadmap discussions.
• Audited website functionality, UX, and third-party integrations across dealership client sites.
• Reviewed dealership sites for ADA compliance, documenting accessibility gaps for remediation.

American Marketing Association / Harrisonburg, VA

• Elected to the Executive Board for 2026–2027, overseeing project management for a 100+ member organization.
• Lead a team of six on the chapter’s case competition entry, currently in progress for AMA’s International Collegiate Conference.

Bluestone Seed Fund / Gilliam Center for Entrepreneurship

• Source and screen early-stage startups and evaluate founder pitches for the $650K student-managed Bluestone Seed Fund, including JMU-affiliated startups applying through due diligence reviews.
• Track performance across 20+ portfolio companies and support founders on investment readiness.

American Marketing Association / James Madison University

• Attended AMA’s International Collegiate Conference: competed in the marketplace simulation, joined workshops, and heard speakers from LVMH and the Charlotte Hornets.

Madison Inc. / Gilliam Center for Entrepreneurship, Harrisonburg, VA

• Competed in The Fallon Challenge, pitching an original business concept against 22 other student-founded concepts.

Delta Mu Sigma / James Madison University, Harrisonburg, VA

• Selected to the Lambda Class of JMU’s digital marketing honor society.

Mu Kappa Tau / James Madison University, Harrisonburg, VA

• Inducted into the national marketing honor society as one of 39 JMU marketing majors invited (top 4%).

MKTG 384, James Madison University

• Led strategy on a 100+ page class IMC plan built around a $50,000 proposed budget across channels.
• Gave a 10 to 15 minute team presentation; plan won 8 awards; named Team MVP.

American Marketing Association, JMU

• Developed an IMC plan to grow MLB’s Gen Z engagement for AMA’s national ICC case competition.
• Surveyed 55 Gen Z college students and analyzed how the NFL and NBA market to younger fans.

James Madison University

• Led a team of 8 in building a full business plan, shaping marketing strategy and branding.

Independent macOS app

• Built a native SwiftUI menu bar app that tracks AI tool usage limits, reset times, and pace across tools.

Independent browser game

• Built a live daily trivia game with AI from no coding knowledge that rewards uncommon answers.

Substack newsletter, wpasch.substack.com

• Created and write a weekly newsletter on AI, tech, business, and marketing in a casual voice.
• Choose one topic each week from current news and work through why it matters.

Google Digital Academy / Skillshop

Google Ads Search Certification · Google Analytics Certification

HubSpot Academy

Social Media Certified · AEO Fundamentals

Anthropic

Claude Code 101 · Claude Cowork · Agent Skills · AI Fluency (3 courses)