school / Business & branding / August–December 2025
COB 300 Business Plan
The idea
Our eight-person COB 300 team developed LifeLink, a proposed stainless-steel medical-ID card with a QR code linking to a medical profile. The presentation brings the concept together through market positioning, a marketing mix, manufacturing and distribution plans, and financial projections.
My contribution
I served as team leader and contributed to marketing strategy, brand positioning, and integrated marketing communications.
The result
Produced an integrated business plan and a 15-slide presentation. The revenue forecasts, financing assumptions, and valuations are coursework projections for the proposed business.
An academic concept. Financial figures are projections.
LifeLink team. “LifeLink LLC.” COB 300, James Madison University, n.d. Team presentation.