school / Sales & communication / August–November 2024
Business Persuasion: Getting People to Buy Your Products
The idea
Presented on November 13, 2024, this COB 202 project explains business persuasion through the stages of a sales conversation. The deck includes audience segmentation, questioning techniques, pricing examples, objection handling, a professional interview, and an example sales interaction.
My contribution
I researched and presented with three teammates. Our presentation brings together sales and negotiation sources, practical examples, and an interview with an experienced business professional.
The result
Delivered a 25-slide group presentation to the class, with a sources slide and examples connecting the research to sales conversations.
Interview, examples, and sources are in the original deck (slide 25).
Gleeson, Asa, et al. “Business Persuasion: Getting People to Buy Your Products.” COB 202, James Madison University, 13 Nov. 2024. Team presentation.