school / Product innovation / January–May 2026

Hemp Tote

The idea

Our five-person Turtle Consulting team evaluated a hemp tote as a new product line for Pure Shenandoah. The project connects competitive and customer research with a value proposition, proposed pricing, creative examples, supply-chain planning, and an e-commerce strategy.

My contribution

As part of the five-person Turtle Consulting team, I helped develop a product and go-to-market proposal for Pure Shenandoah.

The result

Recommended a phased launch beginning locally and expanding into consumer and business channels. The 24-slide presentation includes product mockups, pro forma financials, and an implementation roadmap; it presents a proposal rather than a completed product launch.

Pricing, forecasts, and the launch roadmap are team recommendations.

The proposal distinguishes consumer, retail, university, and corporate audiences. — Slide 12 · Customer segments and marketing strategy

The original deck shows tote mockups and proposed product imagery. — Slide 14 · Marketing creative examples

The team outlines order tracking and a phased rollout from supplier agreements to broader partnerships. — Slide 22 · Technology and implementation roadmap

Turtle Consulting. “Pure Shenandoah: The Hemp Tote.” James Madison University, n.d. Team presentation.

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